I Deleted My Entire Content Strategy...

It had nothing to do with marketing.

Last week I deleted my entire content strategy. Color coded, mapped out, scheduled. And then I deleted it. 

I Thought My Zone of Genius Was Sales.

For years, if you'd asked me what I was good at, I would've said sales.

And I wouldn't have been wrong.

I can sell.

You don't Need More Information. You Need More Courage.

For years, I convinced myself I needed one more course.

One more strategy. One more person to tell me how they did it. One more expert to confirm that the thing I was thinking made sense.

Maybe this was Never About Finding My Zone of Genius...

For years, I thought I was searching for my zone of genius.

I bought the courses. I took the personality tests. I filled out the worksheets. I answered the prompts asking what came naturally to me, what energized me, what I could do for hours without getting tired.

Throwback to The First Hustle...

Hand-placing every rhinestone on custom bling phone cases, while raising two boys solo and building a brand from my living room.

How A Crystal Phone Case Changed Everything.

Before the celebs, magazine covers, or custom Swarovski everything…
There was me. A young single mom with big dreams, working from my bedroom with some really strong glue, and a vision

The Sparkle Behind ThePoshGirlsClub.

Before there was a club…
Before the coaching, the courses, the content strategy…
There was a girl with a hot glue gun, a pink desk (literally), and a dream.

How Your Story Becomes The Bridge To Your People

When people see the glossy highlight reels, they rarely imagine the messy middle it took to get there. But that’s where the magic really happens — in the lessons, the pivots, and the stories you carry forward.